Mixed reality "Polar Rainbow"
"Polar Rainbow" is a mixed reality rainbow project by artist Kristaps Ancāns, curated by Corina Apostol and developed by us. Stretching across the 74W meridian from the North Pole to South Pole, cutting through Times Square directly over 7th Ave, this virtual double rainbow symbolizes solidarity with LGBTQIA+ communities around the world.
Through the month of June, you can find this augmented reality double rainbow soaring down 7th Avenue between 42nd and 47th Streets, across New York City, and all along the 74W meridian line, the most populous longitude over the Americas.
“Historically, standing for human rights has emerged from different local contexts - since then, we have developed new technologies, and have created tools of inspiration and support that can globally unite communities. The rainbow uniting both poles reminds us of the challenges that persist and, at the same time, that the arc of temporality can bring lasting change.” — Kristaps Ancāns
Get the app from App Store or Google Play Store. There is a VR version available during the exhibition due to open early 2023.
Media
US
Times Square Arts
↳ Polar Rainbow
w42st.com
↳ A Dazzling Polar Rainbow in Times Square Heralds an Event-Packed PRIDE Month
Untapped New York
↳ “Polar Rainbow” Public Art Augmented Reality Project Stretches Over Times Square for Pride Month
TimeOut
↳ You can gaze at this realistic rainbow that reaches across Times Square this month