Tallinn 2035 development strategy

How to get a better 2035 for Tallinn? We designed the city strategy as an infographic story with a narrative data presentation accessible to all. Visualised progress indicators provide an Excel-free data overview, interactive maps add a sense of place, illustrations emphasize diversity. The additional content layer supports the city specialist in implementing the strategy.

For monitoring of the city's development, we developed strategic metrics based on a prior review of public, municipal and national data with the client. For example, for the public transport accessibility measure (map "Journey time by public transport from selected destinations"), we looked at nine city hubs and measured their centrality to all residents. For each square on the map, the time taken to reach the destination is measured at 5-minute intervals during the morning peak hour (7:00-8:00), from which the average journey time to the destination is calculated.